Marketing Strategy and Amazon Ads Setup - Service

Essential Marketing Strategy

Thank you for selecting Draft2Book’s Essential Marketing Strategy & Amazon Ads Setup Package!

We're excited to work together to maximise your book's visibility and sales potential. Here's what happens next:

Step 1: Confirmation & Scheduling

You will receive a confirmation email within 1–2 business days to schedule your personalised 1-hour marketing consultation.

Step 2: Personalised Marketing Consultation

During this focused session, we will:

• Discuss your specific goals, target audience, and unique selling points.

• Gather insights about your book’s genre and competitive landscape.

Step 3: Strategy Development

Following the consultation, our experts will:

• Conduct thorough keyword research.

• Refine your book’s metadata (titles, descriptions, categories) to enhance discoverability.

• Develop high-conversion ad copy tailored specifically to your target audience.

Step 4: Amazon Ads Campaign Setup

We will:

• Create and set up your Amazon Sponsored Product and Sponsored Brand ad campaigns.

• Strategically allocate your ad budget to maximise return on investment.

Important Reminder: All advertising spend on Amazon Ads is the client's responsibility; Draft2Book manages strategy, setup, and optimisation.

Step 5: Launch & Initial Monitoring

Upon your approval, we will launch your campaigns and actively monitor their initial performance, making strategic adjustments as necessary to achieve optimal results.

Step 6: Ongoing Reporting

You'll receive regular updates outlining campaign performance and actionable insights for ongoing optimisation and improved outcomes.

We look forward to supporting your publishing journey and helping your book achieve great success. Should you have any questions, please feel free to reach out anytime!

Comprehensive Marketing Strategy

Thank you for selecting Draft2Book’s Comprehensive Marketing Strategy Package!

We're delighted to offer a complete solution designed to elevate your book's visibility and sales across multiple platforms. Here’s what you can expect next:

Step 1: Confirmation & Scheduling

Our team will review your details and contact you within 1–2 business days to confirm receipt and discuss scheduling for your initial consultation or form submission.

Step 2: Personalised Marketing Consultation or Information Form

Based on your preference, we will either:

• Schedule a 1-hour personalised marketing consultation via email or video call, or

• Provide a detailed form for you to complete at your convenience.

In this step, we'll discuss your goals, audience insights, genre specifics, and the competitive landscape.

Step 3: Comprehensive Strategy Development

Our team will craft an in-depth marketing strategy tailored specifically to your book, including:

• Detailed target audience analysis

• Comprehensive keyword research

• Engaging ad copy and content planning

• Budget recommendations

Step 3: Amazon Ads and A+ Content Creation

Our experts will:

• Develop and launch strategic Sponsored Product and Sponsored Brand ad campaigns.

• Create visually engaging Amazon A+ Content to showcase your book’s key features, themes, and author insights.

Important Reminder: All advertising spend on Amazon Ads is the client's responsibility; Draft2Book manages strategy, setup, and optimisation.

Step 4: Social Media Marketing Strategy

We will create a tailored social media strategy designed to boost your book's visibility, including:

• Targeted platform selection

• Content ideas aligned with your author brand

• Engagement strategies to build and sustain reader interest

Step 4: Launch, Monitoring & Optimisation

We’ll launch your campaigns, closely monitor their performance, and provide regular performance insights, including detailed analysis of impressions, clicks, and conversions. We’ll continuously adjust and refine your strategy for maximum effectiveness.

If you have any questions or need further assistance, please don't hesitate to contact us. We’re excited to partner with you on your publishing journey!